THOUGHT LEADERSHIP
SELECTED ARTICLES AND EXPERT CONTRIBUTIONS:
IS WOMEN’S SPORT AT A CREATIVE TIPPING POINT? — CREATIVE REVIEW, JUNE 2025
SPORTS: TASTE AS A TACTIC — DOTDOTDOT, DECEMBER 2025
ENGAGING YOUTH SPORT CONSUMERS, WGSN, AUGUST 2025
NICHE SPORT LEAGUES ARE BECOMING FASHION’S NEXT FRONTIER — VOGUE BUSINESS, MAY 2026
Can Liverpool’s Creative Football Scene Turn Local Passion Into Global Influence? — Season Zine, November 2025
WOMEN’S SPORT IS BOOMING, TIME FOR BRANDS TO CATCH UP — AUFI, 6 August 2025
THE RISE OF THE INDIE WOMEN’S FOOTBALL AESTHETIC, TATUM BRANDT
WHICH WAGS WILL WIN THE SUMMER OF SPORT? — VOGUE, JULy 2026
HOW BEAUTY IS SHAPING THE FUTURE OF WOMEN’S SPORT — BEAUTY MATTER, FEBRUARY 2025
HOW ARSENAL BECAME FASHION’S FAVOURITE FOOTBALL CLUB — VOGUE BUSINESS, NOVEMBER 2024
THE EVOLUTION OF FASHION’S OBSESSION WITH SPORT — VOGUE BUSINESS, SEPTEMBER 2024
It’s the perfect setting’: TikTok goes wild for backstage Olympics videos” — The GUARDIAN, JULY 2024
THE OLYMPICS BREAKOUT SOCIAL MEDIA STARS BRANDS NEED TO KNOW - VOGUE BUSINESS, JULY 2024